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We’re the leading end-to-end performance marketing platform.

Drive ecommerce growth through ambassador, influencer, and affiliate relationships.

Our Story

It’s time to make performance marketing easy. Refersion is designed to help you quickly create and launch your own promotion network. We handle all the heavy lifting, allowing you to focus on growing your business through partnerships with bloggers, influencers, ambassadors, and promoters.

We built our team from the ground up and have grown Refersion from a beta product into a profitable company in just 2 years. We’re committed to helping ecommerce businesses of all sizes thrive in a world where performance is everything and data is paramount. We’re here to provide training & support if your team is just getting started or to partner on the product evolution and build custom features if your business requires more complexity. We’re passionate about technology and experts in marketing and we channel that into Refersion to serve business owners everywhere.

Our Founders

Refersion Alex Markov

Alex Markov

CEO and Co-founder

Alex Markov is the CEO and cofounder of Refersion, a leading performance marketing platform for ecommerce brands. An entrepreneur from an early age, Alex showed a passion for performance marketing and brought his vision of an all-in-one affiliate marketing software to life with Refersion. His passion for building a strong team within a positive and safe work environment can be seen among Refersioners. Alex graduated from Pace University and began his career in affiliate marketing with Rakuten (formerly LinkShare). When he isn’t leading Refersion, he can be found with his mini goldendoodle, Hank.

Refersion Shibo Xu

Shibo Xu

COO and Co-founder

Shibo Xu is the COO and cofounder of Refersion, a leading performance marketing platform for ecommerce brands. As a natural problem solver, Shibo works with Refersioners to build processes, approve creative work, and scope custom feature development. With a bachelor’s degree from Oberlin College, his career began at HUGE, a digital creative agency, where he managed and executed digital product delivery for clients like Google, Apple, American Express and other Fortune 500 companies. From living in Shanghai to traveling extensively across Europe and Turkey, Shibo is a citizen of the world who currently resides with his wife and two cats in NYC.

Our Values

We believe the values below help guide our vision and daily interactions with each other. Our culture is seeded in the core tenet of being good to people.


Focus on what matters

We use our time, effort, resources, and energy on things that will drive the biggest impact. 

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Be solution oriented

Identifying problems isn’t enough. Looking past problems to find solutions, we learn from every roadblock.

Open & Transparent

Communicate with candor

We’re not afraid to ask hard questions respectfully or to hold others accountable for their words and actions.

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Demonstrate grit

Adversity is inevitable. We embody resilience and optimism in all that we do.


Have humility

We are respectful, truthful, and confident, but never arrogant.

Helpful & Supportive

Disagree & commit

We express our ideas no matter who is opposing them, but move forward positively & collaboratively when a decision is made.

We drive growth.


Registered Merchants

$366 Million

Affiliate Commissions


Orders Processed Daily

$2 Billion

Affiliate Revenue Tracked

6.6 Million

Affiliates Managed

Over 60,000 brands use Refersion

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webflow logo
puravida logo
Bosch logo
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At Refersion, we’re on a mission to help merchants connect with consumers using affiliate and influencer marketing—and do it at scale. We’re going places, and we’d love to have you along for the journey.

Getting started is easy

Setup your own account or schedule a call with our team. We’ll get you up and running in no-time.